Session 02 of 07

Reimagining Markets, Consumers and Marketing

02About the Session

This session examines the transformation of marketing and consumer behaviour driven by digitalisation, Artificial Intelligence, big data, social media, e-commerce, and changing consumer expectations.

Objective

To explore innovative marketing strategies and consumer insights that enable organisations to create meaningful value and build sustainable relationships in an increasingly digital economy.

Core Objectives

01
Examine emerging digital marketing and consumer behaviour trends.
02
Explore AI, data analytics, social media, and digital ecosystems in marketing.
03
Discuss responsible marketing, consumer trust, and data privacy.
04
Identify strategies for sustainable customer engagement and brand value.

Focus Areas

Digital marketing
Social media
Consumer behaviour
E-commerce
Brand management
Customer engagement
Sustainable marketing
Neuromarketing
Customer experience
Mobile marketing
Service marketing

Expected Outcomes

Participants gain contemporary perspectives on evolving consumer behaviour and practical approaches to developing responsible, engaging, and sustainable marketing strategies.