Is Professor Emeritus in Marketing & Public Affairs at the University of Chester and Woxsen University, Hyderabad, India. He also holds the position of Professor Extraordinarius at the University of South Africa (UNISA), Pretoria, RSA. He is Director of International Research and Development at the Nigerian British University in Axa, Nigeria. Phil's international influence is further underscored by his role as a Fellow of the Good Governance Institute, London. He held the prestigious Westminster (Grosvenor) Marketing and Public Affairs Chair from 2009 to 2020 and has served as the Chairman of the Marketing Council (UK) PLC. Phil's academic career includes being a former Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand, and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Before his academic career, Phil held critical positions in the international chemical and foods industries with ICI and RHM. He has chaired or been a board member of the American Marketing Association, the Academy of Marketing, and the Australian and New Zealand Marketing Academy.